Thursday 2 June 2022

Black Logos Matter


Ford US put out a cryptic tweet on Tuesday:
Circle, pawn, square, golf hole, spade, sunglasses, cross

That makes about as much sense as the emojis round in Richard Osman's House of Games.

Turns out that the only significant thing about the emojis is that they were black - like Ade Adepitan in that Osman clip.

The teaser, as Carscoops points out, is for a new "Black" package for the Mustang:
It even has a black logo.

Black packages and variants are nothing new, Mercedes Black Series is supposed to
"represent the performance limit of a model range, where everything possible is drawn out of that model. This creates a new quality standard. Black Series bring together everything that can be achieved in terms of driving technology at a certain point in time and put it on the road."

Ford want us to come up with a name for this new black accent package.

How about "The Car of the Black Horse?"

I'm banking on that winning but can't be sure why that idea popped into my head.

No comments:

Post a Comment