Brand New

Did I miss a story in Autocar last week about a VW Group rebranding exercise?

On October 7th they told us that VW has a new look for it's sporty "R" brand.

On October 14th they told us that Seat could be rebranded as Cupra.

On October 21st I think I must have missed one because...

On October 28th they told us that Skoda may or may not be rebranded as a budget brand.

Checking back, there WAS a rebranding story on the 21st but it was GM rebranding Hummer as an EV brand - a more suitable story for April 1st I'd have thought.

They also had a very interesting slideshow listing what they believe to be the most significant car for every year from 1945 to 2000.  The one for the year of my birth is the Fiat 124.

But I digress.

Traditionally, the VW Group's four main brands have always been:

• Skoda - the cheap one
• Seat - the sporty one
• VW - the mainstream one
• Audi - the posh one

Then you've got the likes of Porsche, Bentley, Lambo and Bugatti as luxury, sporty add-ons.

So they really don't need an R Brand.

Or do they?