Tuesday, 13 September 2016

Local Car Reviews for Local People

I stumbled upon a car review show today.

It felt like Top Gear...

...during the 1970s.

It was on local free TV (financially struggling Bay TV in Liverpool - not to be confused with new local free TV channel Bay TV in Swansea) which I thought was a bit endearing imagining a couple of Scousers driving around the locality talking cars.

But as I watched it, I noticed that they weren't actually saying anything bad about the cars - in fact, if they couldn't say good things, they just said neutral things and factual things.  It wasn't as bad as a full-scale infomercial but it was irritating.

It reminded me of the local restaurant reviews in our local free newspaper.  One restaurant was so impressed with their review that they added it to their Website.  But the reviews are a complete waste of time because the paper has obviously been paid for some advertising and the reviewer gets a free meal for two.

So I did a bit of digging on the show - iCarReview - it was lucky that The Apple Corporation didn't copyright that name for their car reviews.

They have a Website which is linked to the Website of Car & Driving who sponsor the show and seem to be some sort of resource for car reviews and footage.  The show is obviously not made in Liverpool and it appears on other local free TV stations like this:
I'd not seen the third presenter there but no matter how the first two aspire to be like Jeremy (but then don't we all?) they seem to come over as a cross between William Woollard and Alan Partridge.
Come on Bay TV, if you want a car show, I'll do it - and I promise not to punch the producer.

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