Gone in 30 Seconds

500 reservations for the 2015 Mustang that is.

Car and Driver cover this story here.

I like their wording - obviously done from an American point of view:

"If there’s one thing Europeans like, it’s soccer. Or ‘football,’ if you want to be particular about it. If there are two things Europeans like, they’re soccerball and Ford Mustangs, baby."

Yes, we do need to be particular about it - the USA is the only country in The World which doesn't call football "football" - they reserve that word for something that has more in common with rugby.

But that is besides the point.

I am European.

I am also Welsh and British but I am happy with the European tag too - none of that UKIP piffle for me.

And, as a European, two of my favourite things (note the spelling of "favourite") are football and cars - or is that just because I'm a bloke?  And when I say cars, I'm not specific about the 2015 Mustang - although it is rather attractive:

Anyway, C&D continues...

"Ford leveraged its 'official vehicle supplier' position with the UEFA Champions League to promote the 2015 Mustang, including letting 500 fans preorder a car during the UEFA Champions League final. Those cars were reserved very quickly."

Within 30 seconds, in fact.

The orders were placed by Europeans from 20 different countries, presumably including the UK, where, for the first time ever, the Mustang will be available in right-hand-drive - good news.

I bet those 500 reservations weren't from people interested in the football that evening though - despite it being an enthralling game which I watched whilst not reserving a Mustang.

I didn't notice any of the players with mobile phones either so they wouldn't have been among the 500.

The FIFA World Cup starts in a week or so.

Official Partners are Kia/Hyundai.  The Kia site looks better.  This also explains a recent series I've been watching on the Dave channel whereby two of my favourite (note the spelling again) comedians (Henning Wehn & Mark Watson) have been travelling (two "L"s) around South America on their way to Brazil in a Kia.

Stangely enough, they have not been travelling around in a Kia Rio though.

 

So, I wonder if, during the World Cup Final, we will get the chance to reserve a 2015 Kia Cee'd.