Yesterday, at 4pm, Volkswagen released pictures of the new Jetta to be launched next Spring. Autocar and Auto Express seemed quite excited by this - I'm not too sure why. Even the official UK VW Website doesn't mention it - although, I suppose to be fair, they are still trying to sell the current model so it might put potential buyers off if they know their shiny new purchase has only one year before obsolescence. Judging by this ad from last year, though, Jetta buyers are a pretty gullible lot who are used to paying over the odds for things...
It's an advert that gives out completely the wrong message. A bit like this Nissan Navara one does...
Good music but that ad says that anyone who drives a Navara is a complete wimp who everyone thinks is a Tosser so has to drive a big 4x4 to get any respect.
Or am I just not very good at interpreting adverts?
Anyway, back to the Jetta, which is after all, the point of this post. The new one is priced similarly to the current one. It has the usual BlueMotion features and looks bland - like a Golf with a Boot - which VW are quick to point out it is not. This has been specifically designed as a saloon - presumably for the American market - they like saloons (or "sedans"). To me it looks like a VW Passat/Seat Exeo with a Scirocco front - nowt special but I'm sure those people with plenty of money and little understanding of what cars should be worth will still buy it.
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