Have Ferrari Seen The "Light?"

Or "Luce" 

Possibly not. 

I gave my view on Tuesday together with the reactions of Autocar and Auto Express and their readers.

Since then there has been a lot more reaction.

Described (quite accurately) by the BBC as "backlash." 

This backlash is Worldwide.  Including one of my favourite YouTube Channels, Gas Monkey Garage, with Shorts such as this and this.

There was a third one that seems to have disappeared now in which Richard Rawlings reminded us of his version of an electric Ferrari...

...which actually looks like a Ferrari (because it was built from one) but more importantly keeps the ethos of one.

There is much speculation that because the Luce most defintely DOES NOT follow the Ferrari ethos and DOES NOT look like a Ferrari that it will not sell.

I am pleased that Ferrari are not insisting that buyers have to purchase one of these in order to join the waiting lists for other future cars - this would have been a way to ensure sales.

Personally, I thought the Purosangue was more of a affront but that seems to have slipped under the radar as it is not electric despite being an SUV - which you may have noticed I hate more than electric cars. 

However, I think the Luce WILL sell.  It is a very good car.  Speculators will see a profit eventually and a new breed of rich weirdos will like this product.  It just won't sell to your average (and affluent) Ferrari fan.

And definitely won't sell to your average non-affluent Ferrari fan. 

I think the mistake is that it has the Ferrari name on it - they should have just called it The Luce.

Remember the Dino?  Lots of people do.

We Don't Have a Pink Bathroom...

...so we don't buy the Financial Times.

I also don't subscribe to it online.

But fortunately for those if us with a thirst for news, Car+Driver are reporting the FT story about Ferrari suing a charity over the use of a name that they decided to use despite the charity having it first.

It sounds a bit like when Posh Spice tried to stop Peterborough United from trademarking the nickname "Posh".

She lost.

The name Ferrari is fighting for is Purosangue which translates as "Pure Blood".  This should be popular with racists.

Every man and his dog is speculating what the Ferrari SUV will look like, just type "Ferrari SUV" into Google Images:

Here's my guess:

It comes from this story which points out that they all look much of a muchness.

Still, I guess that ALL car companies have to have an SUV in their line-ups nowadays.

Good job Reliant aren't still around: