Another Reason to Dislike Kia.

I'm probably being unfair but the image of Kia to me is the budget sibling of a budget brand (Hyundai) who make boring econoboxes.

Which is probably why they are rebranding.

I reported a couple of days ago about their new logo and the thoughts behind it.

Autocar have more news today.

I hate it when my boss uses the word "robust".

This is because I hate management speak.

So imagine how I feel when I read phrases like,

The Korean firm intends to “break away from its traditional manufacturing-driven business model”, instead expanding into “new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives”

and

the company will diversify into “eco friendly mobility services, centred on electric and autonomous driving across major global cities”

Ye Gods.

Now this is part of Kia’s long-term ‘Plan S’ strategy, which will see a focus on new dedicated electric vehicles - seven of which will be launched by 2027.

OK, seem reasonable.  The first will be a coupe-crossover.

Another bloody coupe-crossover!!

The preview shots (useless pictures of some vehicles in a hangar during a power cut) show a number of what Kia calls “Purpose-Built Vehicles” (PBVs)

PBVs!!

I already hate SUVs - now I've got to hate PBVs!

Meanwhile, over in America, the big news is, "Kia Sedona Minivan Could Be Renamed Carnival for 2022"

I guess the rebrand has begun.