I was going to call this post "The Number's Up!" but I've already used that.
But I missed out the apostrophe which is unlike me and somewhat irritating.
Anyway, that particular post was about 18 months ago and berating the daft naming convention of Polestar.
It still seems to be a problem for them and they are trying to deny it - as reported by drive.co.au here.
And they have changed the rules a bit too.
18 months ago they said that the Polestar 2 would not be replaced by a Polestar 2. Now they are saying that the Polestar 2 WILL be replaced by a Polestar 2. Which will probably come after the Polestar 7 and before the Polestar 6.
Confusion reigns supreme.
I feel sorry for the new CEO, Michael Lohscheller, who didn't come up with the idea but seems to be spending lots of time defending it.
He likens it to Apple. Which is wrong. He should be likening it to the company I alluded to back in April last year - Renault.
When I also asked the question, "I wonder how many years it will be before they realise the error of this strategy and change to a better system."
Renault gradually and quietly replaced numbers with names and would never speak of them again.