Friday, 4 August 2023

Conceptually Too Tall

Nik Berg is "a multiple award-winning branded and editorial content creative, specialising in lifestyle, automotive and technology for print and digital media."

He tells us this on his Linkedin page.

I've never had a LinkedIn page.

Which is probably why I've never progressed very far in business.

Or social media.

Anyway, he's written this article for Hagerty about the Pinifarina PURA concept car which I don't like.

Just to clarify, it's the car I don't like, not the article.

It looks like something heavy has been dropped on it - like a fully-loaded skip.

It looks like that because the bit between the waistline of the car and the roof of the car is very small - but you can still fit actual persons in it because IT'S ANOTHER BLOODY SUV!

Nik Berg, says that the PURA (why it has to be in capitals I don't know) designers looked back to the 1947 Cisitalia 202.

I think that their time machine may have been faulty:

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