Opportunity Knocks for Vauxhall

Here's a story for the Brexiteers to cling on to.

 

It involves the tranquil Mediterranean fishing village of Ellesmere Port (pronounced L.S.Meer Portay)

 

Actually it's pronounced as it's spelled - only with a Scouse accent.

 

I drive past it every day on my way to work.

It's where a lot of Vauxhall/Opel Astras are built.

 

And will hopefully continue to be built after Brexit.  The boss of PSA who own the Vauxhall and Opel brands is reported as stating in this Autocar article, that Brexit may be a good opportunity for Vauxhall.

 

He may be right.

 

A British-badged vehicle built on this side of any tariffs that may be imposed could be a winner.

 

He is quoted thusly, "I am not facing Brexit always on the dark side of this outcome: there may be for the Vauxhall brand an opportunity for us. We are managing our marketing communications in the UK in a way that is very supportive of a British brand in the UK."

If his English is a little stunted, it is infinitely better than my Portuguese (his nationality) and my French which is presumably the language he spends a lot of time talking in.  This is him, Carlos Tavares:

He was almost certainly correct with,

"We prepare for the two outcomes and will deal with them when it comes up. Most probably there’s going to be a delay, which gives us a little more visibility for 2019."

Although the quote that I, as a devout Remoaner, mostly picked up on was,

"We can go on the dark side and say ‘perhaps we have to shut down plants’, and if we have to make difficult decisions we will."

Vauxhall/Opel only assemble Astras and Vivaro vans in the UK which they also assemble in Poland and France respectively so what about the Opel-badged vehicles?  And the rest of the Vauxhall range?

Nissan has already part-blamed Brexit from stopping the X-Trail in Sunderland while Honda is refusing to blame it for shutting it's Swindon factory but I think that has more to do with the fact that their customer-base is old people.

For the sake of the local economy and people I know who work there, I hope that Vauxhall Ellesmere Port goes on to thrive.

And I mean that most sincerely, folks, I really do.