Top Ghia

Two big companies hit the headlines (if you looked at the right sites) this week with announcements about new products.

The motoring press were keen to hear about Ford's new Vignale range which will be a posh-end sub-brand to their standard range. Here's a Mondeo Vignale to be debuted at Frankfurt next week:

It's brown.

 

CarAdvice have the story here while Pistonheads cover it here together with a very cheesy 1980s ad (although it's more like a music video) for Ford RS accessories featuring an Escort from that time.  Just about every motoring site around also has the story with their own take on it - most seem quite negative - especially if you read readers' comments.

 

I can understand why.

 

Ford have always had top-spec cars - usually with the Ghia moniker.  Ghia being an Italian coach-builder/design-house much like Vignale.  In America they used the Mercury brand - until they scrapped it.  Here, they owned Jaguar, Aston-Martin and Volvo - until they sold them all.

 

Ford are suggesting separate facilities within their dealerships for their Vignale customers - that will cost a fair bit and possibly make their existing buyers feel second-rate.

 

Rather than buy a posh Ford, people will just go out and buy a posher brand - BMW being the obvious one.

 

Now, where have I heard that name Vignale before?

 

Ah yes, here:

 

And why Vignale anyway?  Ghia is easier to pronounce.

 

Both have an illustrious history - here are couple of 1950s Abarth Fiats:

 

This is the Vignale. Hmm...

...and this is the Ghia.  The Ghia is moderately less ugly - even with Tweetie-pie's beak.

Of course, Ghia has its own connotations - here's Delboy's "Capri Ghia" as he liked it to be known or "Pratmobile" as Rodney liked it to be known: 

Some of the motoring press are saying that if this actually works, then the sporty Ford-buyer will be offered a sporty sub-brand - the ST - which just brings us back to the RS brand in the Pistonheads video.

 

Now, the other company with a proud, important pre-launch is Samsung.  They seem to like the name Ford is rejecting so let's just hope that there is no confusion between the Ford Galaxy Ghia... 

and the Samsung Galaxy Gear...