Thursday 11 April 2013

Race Relations

Pistonheads today have a story headlined "Kia Want to Race" about how Kia want to get a bit of racing pedigree added to their image.  This is in the wake of their sister-brand, Hyundai announcing entry to the WRC.

Hence, "Race Relations" - geddit?

Anyhoo, Kia are looking into Touring Cars in Europe but haven't said exactly where.

The Pistonheads story quotes the MD of Kia UK as saying, "Motorsport is an interesting proposition for us and Touring Cars is an interesting area that we are looking at.  It will help set the two brands apart and would help increase awareness of Kia. I would like to see something a little more sporty about the brand."

Now, since the MD of Kia UK is talking about this, then surely the way forward is the BTCC.

The BTCC started for 2013 at Brands Hatch on March 31st.  And very enjoyable it was too.

ITV4, as usual, covered the full day.  For some unknown reason, they've swapped their co-commentator though.  Now, instead of Toby Moody joining Tim Harvey in the commentary box, we have Tim with David Addison.
 No, not THAT David Addison, THIS David Addison...


I have to admit that I wasn't familiar with this particular David Addison - but his background experience seems fine and he did a good job at Brands.  His preview of the Season can be found here on the ITV Website.

Would have still liked Murray Walker there though.

During a break in the BTCC coverage, ITV took the opportunity to promote some more of the Motorsport they will be covering this year - and that now includes the WRC.  Only highlights of some races but it is a start - might help to reverse the need for "Rallying Support" - note my last paragraph in that article - someone is listening after all!

And, apparently, Kia's sister-brand Hyundai is joining the WRC - I remember reading that recently.

No comments:

Post a Comment