Fashion Victim

Citroën have released pictures of this freaky little Beach-Buggy-ish vehicle - a concept car in conjunction with Lacoste. Lacoste are obviously a fashion house/clothing company who presumably know very little about cars while Citroën presumably know bugger all about fashion and the resulting product would, I guess, appeal more to those wanting to make a fashion statement than those wanting to find a practical road transport. I think I used to have a Lacoste jumper in the late '80s when jumpers were fashionable (not that I ever was myself) and someone told me that the Lacoste crocodile logo used to change colour every year.

Mine never did.

Fashion and motoring have combined in special editions many times over the years. Off the top of my head I can recall a Mary Quant Mini (car not skirt) and Jeff Banks decorating a Kia for Matalan last year some time.

I was (briefly) surprised recently that Land-Rover brought in Victoria Beckham as a design consultant on the new Evoque model. I'm not a fan of the woman - she can barely sing, she tried to sue a football club for using the nickname "Posh" when they'd had it since formation 76 years ago and she does that funny walk that models do. Martine McCutcheon has started doing that walk too in her adverts for yoghurt-that-makes-women-poo-regularly. But, after thinking about it, Vicky B and women who aspire to be Vicky B are just the sort of women who are prospective buyers of an Evoque so there is some logic there. It's definitely labelling the Evoque as "a woman's car" though. Like the modern Beetle with its dashboard flower vase.

I don't know how much Jaguar/Land-Rover are paying her for her services but they have announced this week that they will be creating 1000 new jobs here on Merseyside as a direct result of the Evoque - I wonder if they need a Blogger?