Uncle Buick

I was going to call this post "Would you Adam & Eve it!?" but since it is about Vauxhall's posh, American uncle and since the largest group of people who read my posts are American and don't speak Cockney, I went with "Uncle Buick."

Autoguide reported this story yesterday about how GM CEO Dan Akerson expressed his desire to add the Vauxhall/Opel Adam and Cascada to the Buick model lineup.

Buick is not a brand I know too much about - my only real memories of a Buick involve the brown Buick Century that Kojak used to drive in the 1970s:

I don't believe that Buicks were ever sold here in the UK but I do know that it is meant to be the upmarket badge for GM in The States.

Which surprises me a bit that they would want to re-badge the Adam as a Buick.  I can sort of understand the Cascada - it was seriously mooted in my earlier story on the Cascada, but the Adam is meant to be a Mini/Fiat 500 worrier.  In fact, why not sell it to the Americans as a small, funky, European car and give it a Vauxhall or Opel badge there too?

This story did prompt me to look up Buick on Wikipedia (yes, I know other, more reliable, websites are available) where I learned that Buick himself was Scottish and the cars gained "Ventiports" in 1949 which are ventilation holes in the front wings representing the engine cylinders that have little flashing lights in them to indicate the sparks - I'd like to see that on a modern car - don't know what they would do for a diesel though.


Now, if they do insist on calling a small Buick the Buick Adam, here's a tip for the marketing people:

Get a clip of Telly Savalas saying,

"Who Loves Ya, Baby?"

The Americans Are Interested in Vauxhall

Or are they?

Most of the American sites I follow are very interested in the Vauxhall Cascada - they are even showing photos of right-hand-drive cars with British Number Plates.

Although the Google images that stood out for me when I searched were this one of the Cascada's early predecessor, the Vauxhall Cavalier Convertible:

and this one apparently of a Singer Cascada:

I remember Singer cars from my youth but don't remember one that pretty - actually - I'll take that back - the later (1970s) Singer Rapiers were nice. Singer were part of the Rootes group who eventually found themselves under the ownership of PSA Peugeot-Citroen.

But I have digressed somewhat. Or have I?

The reason that America is so interested in this Vauxhall is that it may well get re-badged as a Buick Regal over there. Here is the Fox News story on it.

The Buick Regal, of course, should not be confused with the Reliant Regal:

Vauxhall, or as it is known in the rest of the World, Opel, is GM's loss-making, European arm - hence the interest in the Cascada being the new Regal soft-top. The GM accountants, however, are more interested in the loss-making part of that sentence - and a possible solution has been mooted this week. This Autocar story covers it quite well. It talks of a possible merger between Vauxhall-Opel & Peugeot-Citroen although GM would only own 30% of the new organisation.

I don't like the sound of this - it sounds more like a take-over and given the model-range overlap would probably lead to some factory closures - and probably not in France.

The article states that "According to Automotive News Europe, this tentative plan is said to have been one of a number of ideas being considered by the management teams of PSA and GM, including selling Opel outright to PSA or GM buying PSA’s automotive division"

I guess it will all come down to whether or not the Americans are interested in Vauxhall.