Monday, 6 July 2026

Is Skywell Skyworth it?

Their importers don't seem to think so.

Although the fact not many people have actually heard of them may have something to do with it.

I certainly hadn't.

They are another Chinese brand and have apparently been trying to sell vehicles in the UK since 2024...

  

...when they sold 6 cars.

Their website looks professional enough - concentrating on their electric SUV, the BE11...

 

...which looks just like most electric (and non-electric) SUVs.

They have other vehicles in the range too - a hatch, a saloon and a van:

which seems to be a "Skyworth"

But they are described as "coming soon..."

 

...so probably won't now.

The Skywell short-lived story is described by Autocar here.  According to that, there will be redundancies as their 16 dealerships shut (none near me) and their spokesman is also being let go.

Sounds like a failure in marketing or investment...

 

...or investment in marketing.

Skywell have skydived.

No comments:

Post a Comment