Stop Shouting!

I knew that Audi was formed from four German car companies and that one of them was Auto Union so assumed that was why the first two letters of Audi are AU.

My assumption was incorrect and my knowledge was a bit incorrect.

The company name is based on the Latin translation of the surname of the founder, August Horch. Horch, meaning 'listen', becomes audi in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.

Thank you Wikipedia.

Audi have now teamed up with SAIC of China to produce a Chinese-only sub brand aimed at "younger, tech-oriented Chinese EV buyers." This sounds a little bit like what Toyota did in The States with Scion - that didn't really work out for them in the end.

Autocar have the Audi story here while Auto Express have an opinion piece on it here.

The Autocar piece has pictures of what looks like an attractive car:

Auto Express opinion pieces tend to be right-wing rants nowadays so maybe it explains why they have only had one response to their question in it, "What do you think Audi should have called its new Chinese sub brand?"

If you have read either of those articles you will now know that it is not to be Audisaic.

But it is to be AUDI.

Not to be confused with Audi - who have sold cars in China for many years now under the name of...

...Audi.

At least the new shouty version will tie in better with the image of your typical Audi driver.