Wednesday, 6 June 2018

Executive Fails to Execute Manouevre

It's the second Detroit IndyCar race this weekend.  Someone has decided that GM’s Head of Product Development, Mark Reuss, can drive the Pace Car as the racers prepare for the start.
 
So, in an interesting development for this particular GM product -
 
he crashes it...
Oh Dear.
 
He nearly took out the following IndyCar too.  The story is here from Autoguide and here's the video:

Autoguide are looking at it from the "all publicity is good publicity" angle -

"According to Apex Marketing Group, the exposure that Chevy got during the second Indy race of the weekend, the one in which the ZR1 crashed, was worth more than 70 times more than the exposure it got at the weekend’s first race, on Saturday, during which the ZR1 didn’t even crash a little bit."

This may well be true but Mark Reuss looks quite a bit of a prat right now.

Pace Cars (AKA Safety Cars) in most motorsports are usually driven by people with some sort of racing (or test-driving) experience.

They are often deployed to slow down the race after a crash.

This is technically what happened here.

Apart from the experienced driver bit.

And the safety bit.

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