Why Do I Want One of These? - Is it Just the Name?

Yes, probably.

It's the new Ford Escort - the Autoguide story is here.  It's a saloon!  Unfortunately, it's only going on sale in China.

 

I'd really like to see one with proper Ford Rally lamps: 

 Wouldn't touch a new Vauxhall Viva though:

Unfortunately, it's only on sale here.