
I read Matt Prior's latest article today.
No, not Matt Prior the mentor and very good friend of Kevin Pietersen:
I'm talking Matt Prior the Autocar writer:
He is basically talking
here about how it is important that car reviewers don't get freebies or payments or little extra jobs from car manufacturers. It looks like a dig at other car magazines - he specifically points to "one US car magazine is actually presenting a TV car advert" - I'm guessing he is talking about Car+Driver who do sometimes feature car ads - but only to comment on the ad or show a particularly good one but I've never seen one and thought that they were endorsing the car in question.
I got the feeing that Mr.P is trying to say how wonderful Autocar is compared with the competition. Understandable given that he works for them. I hope it isn't an indication that the magazine is struggling though. If they are, I am not exactly helping because I only read their articles online. The only Car mag I purchase is
Top Gear and I don't pay full price for that thanks to my Tesco Clubcard points.
I then looked back at some other Matt Prior articles. Back in February, he was saying "
why the Autocar road test is so important." He is extolling the wonderfulness of his magazine for finding a potentially fatal braking problem with the Suzuki Celerio they were testing. It caused the car to be taken off sale while it was sorted out.
At this point I should point out that Celerio is a stupid name for a car. It sounds too much like celery or celeriac - which I believe is related to the turnip.
The other Prior article which caught my eye was this one. Probably because of the picture they chose to illustrate it:
Ironically enough, it is a short article about the use of glamourous women at The Geneva Motor Show (and all other motor shows) that Matty P had recently attended. He plays the feminist card - and gets a lively little debate going in his comments section.
At this point, I decided to see if I could find any suitably sexist material in Autocar. I can't speak for the physical magazine (because I haven't bought one in many years) but online they look very clean. Best I could find was from 1973:
So then I decided to look up the 2015 Geneva Motor Show in Google Images - and I found hardly any glamourous females adorning the cars. The few women that did show up there had two things in common: "Autoevolution" written across the photo; and virtually no way of identifying the car.
I think I'll use this photo when I advertise this posting on
my Facebook page.
Autoevolution, incidentally is
autoevolution.com, a Bulgarian based car site that I delve into from time to time - they tend to have lots of stories, sometimes interesting, sometimes trashy. I can guess which way their Geneva 2015 coverage went.
Are they competition for Autocar?
I hope not - but I suspect so. Let's see if Matt Prior can knock them for six.