A seemingly counter-intuitive idea from Fiat in this Autocar story today.
Drivers of the New 500, will get to "earn" digital coins by driving in an economical manner. Unfortunately, we are not talking Bitcoins here - we are talking KiriCoins - the invention of UK Start-Up Kiri Technologies who, being a start-up, nobody will have heard of yet - especially not people who you may want to spend their new coins with.
Now I thought that the new 500 was meant to be electric only so you couldn't help but to drive economically but, according to their Website, there are also hybrids in the range.
And, talking of their range, are they including the larger 500X and 500L models?
The idea is, according to the story, "By driving efficiently, owners will earn an ‘Eco:Score’ for each journey, with one kilometre of city driving roughly equal to two euro cents."
So, basically, the more you drive, the more you earn - see the problem here?
And, is the technology clever enough to give extra coins to people car-sharing in a Fiat 500L?
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