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ITV will be pleased with the extra publicity too - I wouldn't be surprised if, instead of "Collins" on the back windows of the BMW, it said "Stig" - but that would just be rubbing the noses of the BBC and Top Gear in it.
As long as he doesn't crash badly - or come last - it will probably enhance his reputation which, in my opinion, needs a bit of enhancement at the moment. I, and I suspect a lot of Top Gear fans, have been pretty annoyed at the way he has cashed in on his Stigness. Although beforehand, a lot of people believed that Ben Collins was indeed The Stig, you could never be 100% sure until the story broke about his book-deal and series producer Andy Wilmin commented thus.
I certainly won't be buying the book.
It's a shame and I hope Top Gear get another tame racing driver as a direct replacement - I'm sure Jeremy will come up with a suitably amusing explanation and I look forward with much anticipation as to how they handle it.
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