I'm speaking as a European here, because it was the Italians who did this - albeit for the British market.
There you were, rightly so, feeling very pleased with the way you dealt with Bin Laden when you find that Fiat have stuck a Chrysler badge on this...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifVa-1T7JBy2NzlQgsTo9gdW8HJRmHCwIL-fHstxSgROT0DUHBfrpPBVfATnxZ7jEcqJWt8sIbbC5ALQptUPOXjNK9RvunCzyrIbkOjqCXlXbMX4Aq7DsyBdm0jYcOCaUrMnxbA86urGg/s400/Ypsilon.jpg)
They picked on Chrysler because it was a brand they owned and Lancia has a rust-bucket reputation in the UK.
Your other big car brands (apart from Ford who we think of as British while Germans think it is German and Australians think of it as Aussie) don't fare too well either.
Let's take Chevrolet for example - and there are many fine examples to choose from:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXzUjUvYi0qRplDjX2yPJc4mIvLufLyn7RoqNRTQ0hWK2fGXxH0VFTs4WoHEsdfLWCGfSa_oGH-yq6AZ554teMq_zwvWNkJ42M9AP9ukLeu8Y26ZLvIKkNIB4xVoKAZUHgXWiwWK2V8BU/s400/Manta.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhydeNexoQUA44wt0iJnr4sClGgmZc13VVkfcyA_lOkvi1xcfOVxbfTsRHDg3PXR95Oj9OBM39XafGPDfOX9wlLy7vyr62zXSZ9vgm4GYME0cl1mJhdtq3DqB_pv1X0IBCl5-q4TUYc5Ug/s400/Camaro.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3MM-rbyNgEGiHt2rqmH6Rz0GJ0tZV2skyMK-eVt6-hjj5Xa9VrMb4p6Aaha_usMJY6Mindsr3MG9E2LUpDriLbU46uuCBY-IrYOgHcXFQS-DP9uPgdSlQVQQkFkTBXVacVt-vet4CmKI/s400/Impala.jpg)
But what cars get Chevrolet badges here in the UK?
Renamed Daewoos - that's what!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih5t7tk6j13RphuC7GbG_sslp4ahUbtFT-_t-IFiqhe6EwdftcsTLgHuv9XlFyO1y8eRW9OoADfa2cQuJzHw7TJwonBZx1hrwiT5Sg1ndjYVmKqffQAzhXtj-ZFgDKFIyzqUN-60bosMg/s400/Matiz.jpg)
Meanwhile, an attempt to bring the Dodge name to Britain was attempted four or five years ago.
On actual Dodge cars!
Very funny advert:
But it didn't really work and they eventually gave up.
The only Dodge I've ever driven was identical to this one:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUtjc8XaCJKGMv5NSR-wwJmkxERPUgLRMNTRyY7PMMxCG6IYsqBYMGhD1pF1drf3hGg8Aho3dFAIN5B8UTHUq9zkHYOP-HKQJDlVgvVzS1NWYbd1hk6vaXcaTihQXDYUIWQTRBSg-5CFs/s400/Dodge+Ram+Minibus.jpg)
I just called it scary.
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